It's all just a distraction to keep us from enjoying life, isn't it? Society, politics, religion, school, ad nauseam.
Don't fall for it. Of course this message is just one more of the pesky things, isn't it? They'll tempt you with jewels and sex. The good stuff is free and right in front of you.
Maybe the saddest part of the scheme is that so many of the ones who pile up the trinkets can't be satisfied until the majority is doing without. War and famine are tools to maintain some shaky status quo.
If they ever run out of soldiers, it's all over for the bad guys.